
Things can get complex
Picture by phauly
Ahhhh – I offered to give a presentation on presentation style at our technical review meeting. The reply was ‘can you present this but on a more technical basis’. Well, I think that the basic principles of good design of presentations is common to everything. I am only a novice scratching the surface of finding out about design as a seperate subject, but I think that any engineer is a designer. Unfortunately too often this is all in the ‘product’ or ‘solution’ but not in the communication of it. Reading about design of presentations it is really resonating with me, personally and professionally. We all need to be able to communicate our ideas (the knowledge economy has gone, and it is what you do with information that is important). Even a few simple rules such as:
1) Simplify
2) Use powerfull images
3) Know your material – look at your audience
Is relevant for all presentations, technical or not.
I have been reading Slide-ology by Duarte Design – the second source of inspiration I have been tapping after Presentation Zen – and they have some great examples about presenting data and ideas. Keeping things simple in charts and data is such a basic thought, but often completely passed by.
I have just seen a presentation at work which had one slide with probably 100 pieces of data on it. A cut and paste from a spreadsheet – quick and easy, but no use what-so-ever for the audience. I would spend so long trying to work out what it was about that I would not listen to the presenter. Even after studying it for 5 minutes I could not work out what the important point on it was.
If only they had put a little thought into it – what are they trying to get across in the slide – what is the ONE most important thing to get out of this data? If there is more than one point then use more than one slide! A simple design with the important point highlighted would have emphesised the talk much better and allowed the audience to listen to the presenter.
A lot of technical people get scared by the mention of the word design – all sounds a bit ‘management consultanty’ and not scientific enough. It is not. The basics of design in presentations are straightforward and vital for anything – whether you are presenting the years figures, a new resin formulation or your latest kick-ass world changing idea. And not just presentations….
If nothing else, spend some time on it (think about how much time others are investing by listening to it), think about what you are trying to get across and who it is for, and keep it simple, SIMPLE, SIMPLE!
I found (via Presentation Zen) a great article ‘Let their be stoning’ written by a scientist and engineer who had been attending conferences for many years and was moved to write this entertaining and relevant piece. Have a read – you can download it here from the Western Washington University website. I particularly liked this quote:
“If you need a pointer to indicate an important pont or location on a slide then it is probably too difficult or complicated to comprehend”.
Ideed!